Considered the largest annual gathering of the South Carolina tourism industry, the Governor’s Conference offers sessions on emerging consumer trends and tourism marketing strategy to help SCPRT and the industry grow tourism.
Its sessions are often led by top economists, marketers, social media practitioners and public relations professionals. At least one session gives an update on the state of tourism in South Carolina. The conference ends with an awards ceremony that recognizes outstanding examples in tourism marketing, promotion and hospitality.
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